RAICES is an organization that supports refugees fleeing from their home countries seeking asylum in the USA.
This type-driven piece focuses on the real story of Alejandro, a five-year-old boy held at a family detention center with his mother, Coritza. The aim of this 30 second PSA was to tell their story through textured, rough visuals and kinetic type that generates empathy and encourages the viewer to donate. In a world full of hate it is important to undue a fear of the unknown and a negativity for those who have grown up in different circumstances.
Creative Direction - Veró Gómez
Animation & Design - Veró Gómez
Narration - Libier Gómez
Music: Thomas Hickman
After Effects, Photoshop