Veró Gómez
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RAICES PSA

RAICES PSA

 

RAICES is an organization that supports refugees fleeing from their home countries seeking asylum in the USA.

This type-driven piece focuses on the real story of Alejandro, a five-year-old boy held at a family detention center with his mother, Coritza. The aim of this 30 second PSA was to tell their story through textured, rough visuals and kinetic type that generates empathy and encourages the viewer to donate. In a world full of hate it is important to undue a fear of the unknown and a negativity for those who have grown up in different circumstances.

 
 
 

Animations

split-to-escape.gif
threats.gif
trauma.gif
running-faucet.gif
 

Styleframes

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2.png
 
 

Credits

Creative Direction - Veró Gómez

Animation & Design - Veró Gómez

Narration - Libier Gómez

Music: Thomas Hickman

 

Software

After Effects, Photoshop